We have provided a useful LinkedIn Engagement Rate Calculator below. Use it to work out the Engagement Rate for your updates, or your LinkedIn page.
You can also work out the total impressions and engagements you would need in order to hit a specific Engagement Rate on any update. Feel free to experiment with different scenarios in order to help you better understand this metric.
LinkedIn Engagement Rate Formula
The LinkedIn engagement rate equation is:
LinkedIn Engagement Rate = Engagements x 100 ÷ Impressions
What counts as an engagement on LinkedIn?
LinkedIn counts Clicks, Comments, Reactions (which included Likes), and Shares as engagements. LinkedIn also includes Follows as engagements as you are able to follow pages directly from an update by hovering over the person or page that posted the updates name.
What counts as an Impression on LinkedIn?
LinkedIn uses its own form of viewable impression. It only counts impressions when an update is more than 50% on screen for over 300 milliseconds. The standard use of viewable impressions is that an ad is over 50% onscreen for 1 continuous second. This is an improvement on how most social networks counts impressions – which is that they just count posts/ads loading in a feed whether they are seen or not.
It should also be noted that by using viewable impressions, LinkedIn is reducing the number of impressions counted. This in turn will increase the engagement to impression ratio, and therefore the engagement rate.
Where Do I Get Stats for LinkedIn?
There are many places to find stats on LinkedIn, depending on what you want them for. See below for a complete list:
How to find the Engagement Rate for updates from personal profile pages on LinkedIn
There is no specific analytics button for personal pages so calculations need to be done manually. Unfortunately, these stats don’t include shares, follows, or clicks – only reactions and comments (and impressions). These stats can be seen on any of your updates, and you can also see them on other people’s updates.
You could, in theory, add up your notifications about shares and follows to work out these stats. You could also use some other analytics providers (like a link shortener, or Google Analytics) to work out how many clicks your update received. However, ultimately it doesn’t matter that much, especially as everyone is in the same situation.
I would personally recommend simply adding up reactions and comments to make a lightweight version of engagement. You can then divide that by views (for videos) or impressions to get your engagement rate. As long as you aren’t directly comparing this version of engagement against a company pages engagement rate, this method is fine (if time heavy).
How to find the Engagement Rate for individual updates from LinkedIn company pages
You can see the stats for any update by going to your company page, finding the update, then clicking on show stats at the bottom of the update.
Once you’ve pressed that button, you can see your organic stats, as well as any stats you may have received from running that update as an ad:
Note: I’ve noticed a tiny oddity in these stats. If you ‘like’ an update from your company page with your personal profile, that ‘like’ will be added to the reaction stats shown above. However, that ‘like’ won’t be used to calculate your engagement rate.
Try using the example above, where the reaction was recorded on the sponsored update and you’ll see that only the clicks and follows are needed to get the sponsored stats engagement rate.
How to find the Engagement Rate for multiple updates at once from a LinkedIn company page
You can also work out your engagement rate from all updates over a period of time, or get the engagement stats of many updates all at once. To do this, you can use the analytics tab on your LinkedIn company page. This button can be found on the menu at the top of your company page.
Once you click on it, you’ll see three options: Visitors, Updates, and Followers. Click on ‘Updates’ to find stats about your company’s updates.
Once there you can scroll down to find a section called “Update engagement” which lists out all your updates in chronological order. At the far right of this list (you have to scroll to see it), you can find your engagement rates for each update.
Alternatively, you can download a spreadsheet that covers all your update. This is by far the more convenient option most of the time. To find this option, scroll back to the top of the page, and click on Export in the top right-hand corner of the page.
Once you’ve done this, choose the date range for the stats you are interested in, and then open the excel spreadsheet that downloads onto your computer. In the spreadsheet, you will find stats broken down by day on the first tab, and by update on the second tab. Engagement Rates are shown in the furthest right columns in the spreadsheet on both tabs.
How to (quickly) find the overall Engagement Rate for your LinkedIn Company Page
If you want to find out the Engagement Rate for your company page, go to the Followers option from the LinkedIn Analytics menu. From here if you scroll down to the ‘Companies to track’ section, you will see your own page listed first. The Engagement rate will be for whatever date range you select and will include sponsored and organic updates.
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