Install Rate Calculator

We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate.

Feel free to experiment with different scenarios in order to help you better understand this metric.


What Does Install Rate Mean?

The Install Rate of an ad campaign is how many clicks on an ad lead to an installation of an app. It is mainly used to optimise CPI (Cost Per Install) campaigns on smartphones.


Install Rate Formula

The Install Rate equation is:

Install Rate EquationClick to enlarge

Install Rate = (Installs ÷ Clicks) x 100


Find out more


Back: Ad Calculators