Engagement Rate Calculator

We have provided a useful Engagement Rate Calculator below. Use it to work out your Engagement Rate as well as derive the number of ad impressions and engagements you would need to get a specific Engagement Rate.

Feel free to experiment with different scenarios in order to help you better understand this metric.


What Does Engagement Rate Mean?

The Engagement Rate of a campaign is the percentage of people who saw a piece of content or ad and engaged with it. This metric can be used for either ads or content. Due to this, the type of impressions used in the equation below just means the view.

Note: This metric is occasionally used as the percentage of engagements per user, in which case you would just replace impressions with users in the equation.


Engagement Rate Formula

The engagement rate equation is:


Engagement Rate FormulaClick to enlarge

Engagement Rate = Engagements × 100 ÷ Impressions


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