Engagement Rate Calculator

The Engagement Rate of a campaign is the percentage of people who saw a piece of content or ad and engaged with it.

We have provided a useful Engagement Rate Calculator below to work out your Engagement Rate as well as derive the number of ad impressions and engagements you would need to get a specific Engagement Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.

As this metric can be used for either ads or content, the type of impressions used in the equation below just means the view. This metric is occasionally used as number of engagements per user, in which case you would just replace impressions with users in the equation.


Engagement Rate Formula

The engagement rate equation is:

Engagement Rate Equation or Formula

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Engagement Rate = Engagements x 100 / Ad Impressions


Our Engagement Rate Calculator:


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Engagement Definition

Engagement Rate Definition

CPE Definition

CPE Calculator

Buying Ads on a CPE Basis

Selling Ads on a CPE Basis


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