We have provided a useful Engagement Rate Calculator below to work out your Engagement Rate as well as derive the number of ad impressions and engagements you would need to get a specific Engagement Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.
As this metric can be used for either ads or content, the type of impressions used in the equation below just means the view. This metric is occasionally used as number of engagements per user, in which case you would just replace impressions with users in the equation.
Engagement Rate Formula
The engagement rate equation is:
Click to enlarge
Engagement Rate = Engagements x 100 / Ad Impressions
Our Engagement Rate Calculator:
Find out more