CTR Calculator (Click Through Rate)

We have provided a useful online CTR Calculator below to work out your CTR as well as derive the number of impressions and clicks you would need to get a specific Click Through Rate. Feel free to experiment with different scenarios using our Click Through Rate Calculator in order to help you better understand this metric.


What is a CTR?

A click-through is simply when a user clicks on an ad and goes to the webpage the ad links to.

CTR stands for Click-Through Rate, and is the simplest way to compare the performance on a basic level of different ad campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad has received.

For example:

Ad ONE seen 1,000 times and clicked on 30 times.
Ad TWO  – seen 10,000 times and clicked on 275 times.

Although Ad TWO has had more clicks, it has also had ten times more opportunity for clicks. If you multiply Ad ONE‘s clicks by 10, it actually has more! This is why it isn’t fair to judge ads simply by clicks. A CTR tells you how ads with equal opportunities can perform.

CTR is therefore usually used when ad performance is being measured. When clicks are the goal of a campaign, more budget should be spend on placements with a higher CTR where possible.

A higher CTR not only implies a higher level of interest from users on that placement, but it will also save the advertiser on ad serving fees. This is because you can achieve the same amount of clicks while showing an ad fewer times.


CTR Formula

The CTR equation is:

CTR Formula or Click Through Rate Equation

Click to enlarge

CTR = (Clicks x 100) / Ad impressions


Our CTR Calculator:


Find out more

CTR Definition

What CTR Should I aim for?


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