CPL Calculator (Cost Per Lead)

CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.

We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL. Feel free to experiment with different scenarios in order to help you understand this pricing model better.


CPL Formula

The CPL equation is:

CPL or Cost Per Lead Equation

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CPL = Cost / Leads


Our CPL Calculator:


Find out more

CPL Definition

CPL Advice for Website Owners

CPL Advice for Ad Buyers


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