CPI Calculator (Cost Per Install)


CPI stands for Cost Per Install and means that a payout is triggered every time an ad causes an installation. It generally refers to mobile ads, where the thing being installed is an app. It is essentially a variation of the CPA ad pricing model.

We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better.

 

CPI Formula

The equation to work out cost per install couldn’t be simpler:

Cost Per Install Equation or CPI Formula

Click to enlarge

CPI = Ad Spend / Installs

 

Our CPI Calculator:

 

Find out more

CPI Definition

Install Rate Calculator

 

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