CPI Calculator (Cost Per Install)

We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI.

Feel free to experiment with different scenarios in order to help you understand this pricing model better.


What Does CPI Mean?

CPI stands for Cost Per Install and means that a payout is triggered every time an ad causes an installation. It generally refers to mobile ads, where the thing being installed is an app. It is essentially a variation of the CPA ad pricing model.


CPI Formula

The equation to work out the cost per install couldn’t be simpler:

Cost Per Install Equation or CPI FormulaClick to enlarge

CPI = Ad Spend ÷ Installs


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