CPD stands for Cost Per Day and means that an advertiser pays for every day that their ads are on a site/page. It is also commonly referred to as sponsorship, as the advertiser is essentially branding a site/page with their ads.

We have provided a useful CPD Calculator below to work out your CPD as well as derive the number of days and cost you would need to get a specific CPD. Feel free to experiment with different scenarios in order to help you understand this pricing model better.

## CPD Formula

The CPD equation is:

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**CPD = Ad Spend / Days**

## Our CPD Calculator:

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### ★ CPD Definition

### ★ CPD Advice for Website Owners

### ★ CPD Advice for Ad Buyers