CPD Calculator (Cost Per Day)

We have provided a useful CPD Calculator below to work out your CPD as well as derive the number of days and cost you would need to get a specific CPD.

Feel free to experiment with different scenarios in order to help you understand this pricing model better.


What Does CPD Mean?

CPD stands for Cost Per Day and means that an advertiser pays for every day that their ads are on a site/page. It is also commonly referred to as sponsorship, as the advertiser is essentially branding a site/page with their ads.


CPD Formula

The CPD equation is:

CPD Formula or Equation (Cost Per Day)Click to enlarge

CPD = Ad Spend ÷ Days


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