CPA Calculator (Cost Per Acquisition or Cost Per Action)

CPA stands for Cost Per Acquisition (or Cost Per Action) and means that a payout is triggered every time an ad causes a sale. Acquisitions or Actions are also commonly referred to as conversions (as in “my campaign got 20 conversions”)

We have provided a useful CPA Calculator below to work out your CPA as well as derive the number of acquisitions and cost you would need to get a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better.


CPA Formula

The equation for CPA ads is:

CPA Equation (or Cost Per Acquisition Equation)

Click to enlarge

CPA = Ad Spend / Conversions


Our CPA Calculator:


Find out more

CPA Definition

CPA Advice for Website Owners

CPA Advice for Ad Buyers

Conversion Rate Calculator


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