Conversion Rate Calculator

The Conversion Rate of a campaign is the percentage of people who clicked on an ad and then completed an action/purchase/conversion.

We have provided a useful Conversion Rate Calculator below to work out your Conversion Rate as well as derive the number of clicks and conversions you would need to get a specific Conversion Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.


Conversion Rate Formula

The Conversion Rate formula is:

Conversion Rate Equation

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Conversion Rate = (Conversions / Clicks) x 100


Our Conversion Rate Calculator:


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