The Conversion Rate of a campaign is the percentage of people who clicked on an ad and then completed an action/purchase/conversion.

We have provided a useful Conversion Rate Calculator below to work out your Conversion Rate as well as derive the number of clicks and conversions you would need to get a specific Conversion Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.

## Conversion Rate Formula

The Conversion Rate formula is:

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**Conversion Rate = (Conversions / Clicks) x 100**

## Our Conversion Rate Calculator:

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- Conversion Rate Definition
- Conversion Tracking
- CPA Definition
- CPA Calculator
- Buying Ads on a CPA Basis
- Selling Ads on a CPA Basis