Acronym Finder


Do you know your CPM from your CPC? What about from your CPE? What’s the difference between LB and FB?

Find out by using the below feature to search through our Digital Marketing Acronym Finder.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

If you think you already know what you’re talking about why not try our Digital Marketing Acronym Quizzes & Exams? Don’t just talk the talk, walk the walk!

Please note: The below contains acronyms, words with acronyms and synonyms of words with acronyms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • 300x250
    An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • 336x280
    What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • 728x90
    A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • ABM
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Above The Fold
    What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • Above The Line
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Account-Based Marketing
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Advertising-Based Video on Demand
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • AEM
    Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • Aggregated Event Measurement Protocol
    Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • AIDAS
    AIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • AMA
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • API
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Application for Programming Interface
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • AR
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Ask Me Anything
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • ATF
    What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • ATL
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Audience Network
    Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • Augmented Reality
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • AVOD
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • B2B
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • BAU
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Below The Fold
    The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below The Line
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • BERT
    What Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • BoFu
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bottom of Funnel
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bounce Rate
    What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • BR
    What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • BTF
    The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • BTL
    Below the Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Business As Usual
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Business to Business
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to Consumer
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Business to Developer
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to Employee
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Call To Action
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CAN-SPAM
    A national standard in the USA for sending emails, which legislates around SPAM emails and...   Learn More >
  • Captcha
    A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Cascading Style Sheets
    CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • CASL
    Legislation around email marketing in Canada which requires express permission before emails are...   Learn More >
  • Click-Through
    CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Click-Through Rate
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Click-To-Open Rate
    CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • Client Side Ad Insertion
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CLS
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CMP
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Completely Automated Public Turing test to tell Computers and Humans Apart
    A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Connected TV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Consent Management Platform
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Content Management System
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Content Optimisation System
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Conversion Rate Optimisation
    Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • COPE
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Core Web Vitals
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • COS
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cost Per Acquisition
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per Click
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View
    Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • Cost Per Day
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • Cost Per Engagement
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per Install
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per Lead
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Cost Per Thousand
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • Cost Per View
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • Cost Per Viewable Thousand
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • CPA
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPC
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPCV
    Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • CPD
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPE
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • CPI
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • CPL
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPM
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CPV
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • CPvM
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • Create Once, Publish Everywhere
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CRO
    Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • CSAI
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CSS
    CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • CT
    CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • CTA
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CTOR
    CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • CTR
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • CTV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Cumulative Layout Shift
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CWV
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • Dart For Publishers
    DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Data Management Platform
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • DCN
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Demand Side Platform
    A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • DFP
    DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Digital Content Next
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Direct Mail
    A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • Direct Message
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • DM
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • DMP
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • DSP
    A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • E-A-T
    E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • EARL
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Earnings Per Thousand Visitors
    Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • EASA
    EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • ECPC
    In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • eCPE
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Effective Cost Per Engagement
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • Effective Cost Per Thousand
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Email Service Provider
    In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • End of Week
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • Enhanced Cost Per Click
    In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • Enhanced Tracking Protection
    The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EOW
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • EPMV
    Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • ESP
    In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • Estimated Ad Recall Lift
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • ETP
    The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • European Advertising Standards Alliance
    EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • Facebook
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • FAN
    Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • FAQs
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • Fast Moving Consumer Goods
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • FB
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • FC
    What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • Fear Of Missing Out
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Federated Learning of Cohorts
    FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • FF
    Firefox is made by Mozilla and is one of the most popular web browsers.
  • FID
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Firefox
    Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • FLoC
    FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • FMCG
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • Follow Friday
    An old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
  • FOMO
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Frequency Cap
    What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • Frequently Asked Questions
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • GA4
    Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • GAM
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • GDPR
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • General Data Protection Regulation
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • Gif
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • GMB
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google Ad Manager
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4
    Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google My Business
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google Tag Manager
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Graphic Interchange Format
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • GTM
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • HARO
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Help A Reporter Out
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Homepage
    The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • Homepage Takeover
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • HP
    The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • HPTO
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • HTML
    HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • Hyper Text Markup Language
    HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • IAB
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Identifier for Advertisers
    Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • IDFA
    Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • IE
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • IG
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Insertion Order
    An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • Instagram
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Install Rate
    What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • Internet Advertising Bureau
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Internet Explorer
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • IO
    An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • IR
    What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • JavaScript
    JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • JICWEBS
    JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • Joint Photographic Experts Group
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • js
    JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • Key Performance Indicator
    KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • KISS
    An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • KPI
    KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • Largest Contentful Paint
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • LCP
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Leaderboard
    A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • LI
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LinkedIn
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • LREC
    What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LTV:CAC
    The ratio of lifetime value to customer acquisition cost. This is a way of measuring whether the...   Learn More >
  • Make Good
    A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • MAU
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MCM
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • MG
    A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • Microsoft
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • Middle of Funnel
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Modified Tweet
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • MoFu
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MoM
    Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • Month To Date
    An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Month-on-Month
    Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • Monthly Active Users
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MPU
    An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • MS
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • MT
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • MTD
    An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Multiple Customer Management
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Net Promoter Score
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • NFT
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • NHT
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Non-Fungible Token
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Non-Human Traffic
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • NPS
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • Online Publishers Association
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • OPA
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Open Rate
    Open Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
  • Operating System
    An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • Opportunity To See
    It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • OS
    An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • OTS
    It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • OTT
    OTT refers to content that is streamed via streaming services.
  • Over The Top
    OTT refers to content that is streamed via streaming services.
  • PA
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PAA
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Pay Per Click
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PECR
    An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • People Also Ask
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • PNG
    A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • Portable Network Graphics
    A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • PPC
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Programmatic
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PSA
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Public Service Ad
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Q1
    Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2
    Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3
    Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4
    Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • QOQ
    Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • QPS
    Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • QR Code
    A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • QRG
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • QT
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Quality Raters Guidelines
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Quarter 1
    Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Quarter 2
    Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Quarter 3
    Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Quarter 4
    Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter
    Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • Queries Per Second
    Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • Quick Response Code
    A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • Quote Tweet
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Real Time Bidding
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • Real Time Bidding Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Response Rate
    What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • Rest of World
    RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Retweet
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • Revenue Per Thousand
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RFP
    An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • Rich Media
    Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • RLSA
    An acronym standing for Retargeting List for Search Ads. It is a feature in Google Ads to target...   Learn More >
  • RM
    Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • RoC
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RoN
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RoW
    RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • RPM
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RR
    What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • RT
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • RTB
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Run of Channel
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • Run of Network
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • Run of Site
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • SaaS
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SEA
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Advertising
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Results Page
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • SEM
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • Server-Side Ad Insertion
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • Share of Voice
    Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • SM
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Small Business
    AKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions...   Learn More >
  • SMM
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • SMO
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Social Media
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Software as a Service
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • SOV
    Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • SP
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Sponsored Post
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • SSAI
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • SSL Certificate
    An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • SSP
    SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • Subscription Video On Demand
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • Supply Side Platform
    SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • SVOD
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • SWOT
    An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • Tagged Image File Format
    A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • TCF
    The Transparency & Consent Framework is an industry-standard that attempts to make programmatic...   Learn More >
  • The Joint Industry Committee for Web Standards
    JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • TIFF
    A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • Time to Interactive (TTI)
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • TINA
    A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • TLD
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • ToFu
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of Funnel
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top-Level Domain
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Transparency & Consent Framework
    The Transparency & Consent Framework is an industry-standard that attempts to make programmatic...   Learn More >
  • Trigger Warning
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • Truth In Advertising
    A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • TTI
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • TW
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • UGC
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • UI
    UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • Uniform Resource Locator
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • URL
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • User Experience
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • User Generated Content
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • User Interface
    UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • UX
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • Value For Money
    What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VAST
    VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • VfM
    What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VI
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Video Ad Serving Template
    VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • Viewability Rate
    What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • Viewable Impression
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • VR
    What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • W3C
    W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Week To Date
    An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • Week-on-Week
    Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • What You See Is What You Get
    Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • WOM
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • WordPress
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • World Wide Web
    Stands for world wide web in case you were wondering.
  • World Wide Web Consortium
    W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • WoW
    Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • WP
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • WTD
    An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • WWW
    Stands for world wide web in case you were wondering.
  • WYSIWYG
    Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • Year To Date
    Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >
  • Year-on-Year
    Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • YMYL
    An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • YouTube
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YoY
    Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • YT
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YTD
    Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >

 

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