Acronym Finder

Do you know your CPM from your CPC? What about from your CPE? What’s the difference between LB and FB?

Find out by using the below feature to search through our Digital Marketing Acronym Finder.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

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Please note: The below contains acronyms, words with acronyms and synonyms of words with acronyms!

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• 3

• 300x250An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
• 336x280What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >

• 7

• 728x90A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >

• a

• A2AAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
• ABMAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
• Above The FoldWhat does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
• Above The LineWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
• ACCAACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
• Account-Based MarketingAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
• Add To CartATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
• ads.txtAds.txt is a file that websites can upload which publicly declares which ad companies are...   Learn More >
• Advertising-Based Video on DemandAVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
• AEMFacebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
• Aggregated Event Measurement ProtocolFacebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
• AIDAAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
• AIDASAIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
• AMAAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
• animated gifA type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
• AOVThe average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
• APIAn API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
• Application for Programming InterfaceAn API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
• ARAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
• Ask Me AnythingAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
• Ask to AnswerAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
• ATCATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
• ATFWhat does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
• ATLWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
• Attention,Interest,Desire,ActionAIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
• Audible and Visible on CompleteAVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
• Audience NetworkFacebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
• Augmented RealityAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
• Average Order ValueThe average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
• AVOCAVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
• AVODAVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
• Awareness,Comprehension,Conviction and ActionACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >

• b

• B2BB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
• B2CB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
• B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
• B2EB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
• BAUBAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
• Below The FoldThe term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
• Below The LineBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
• BERTWhat Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
• BoFuIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
• Bottom of FunnelIn digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
• Bounce RateWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
• BRWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
• BTFThe term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
• BTLBelow the Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
• BTLBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
• Business As UsualBAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
• Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
• Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
• Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
• Business to EmployeeB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >

• c

• C2CC2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
• CACThe amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
• Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
• Campaign Budget OptimizationCampaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
• CAN-SPAMA national standard in the USA for sending emails, which legislates around SPAM emails and...   Learn More >
• CAPICAPI is short for Conversion API. It is a cookie-less way to directly send conversion data to...   Learn More >
• CaptchaA captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
• Cascading Style SheetsCSS stands for Cascading Style Sheets and is a programming language used to make websites.
• CASLLegislation around email marketing in Canada which requires express permission before emails are...   Learn More >
• CBOCampaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
• Click-ThroughCT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
• Click-Through RateCT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
• Click-Through RateWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
• Click-To-Open RateCTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
• Client Side Ad InsertionCSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
• CLSCumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
• CMP
  A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
• CMSCMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
• Completely Automated Public Turing test to tell Computers and Humans ApartA captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
• Connected TVAny time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
• Consent Management PlatformA Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
• Content Management SystemCMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
• Content Optimisation SystemA Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
• Conversion Rate OptimisationConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
• COPECOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
• Core Web VitalsCore Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
• COSA Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
• Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
• Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
• Cost Per Completed ViewCost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
• Cost Per DayWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
• Cost Per EngagementWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
• Cost Per InstallWhat does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
• Cost Per LeadWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
• Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
• Cost Per ViewWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
• Cost Per Viewable ThousandWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
• CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
• CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
• CPCVCost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
• CPCVWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
• CPDWhat does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
• CPEWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
• CPIWhat does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
• CPLWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
• CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
• CPVWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
• CPV MWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
• CPvMWhat Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
• CPVMWhat does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
• Create Once, Publish EverywhereCOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
• CRMCRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
• CROConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
• CSAICSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
• CSSCSS stands for Cascading Style Sheets and is a programming language used to make websites.
• CTCT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
• CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
• CTORCTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
• CTRCT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
• CTRWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
• CTVAny time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
• Cumulative Layout ShiftCumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
• Customer Acquisition CostThe amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
• Customer Relationship ManagementCRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
• Customer-to-CustomerC2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
• CWVCore Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >

• d

• DAGMARDAGMAR stands for "defining advertising goals for measured advertising results". While it was...   Learn More >
• Dart For PublishersDFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
• Data Management PlatformA way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
• DCNDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
• Demand Side PlatformA DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
• DFPDFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
• Digital Content NextDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
• Direct MailA type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
• Direct MessageAn internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
• Direct-to-ConsumerDTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
• DMAn internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
• DMPA way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
• DSPA DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
• DTCDTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >

• e

• E-E-A-TLast updated February 2023 E-E-A-T stands for Experience, Expertise, Authoritativeness and...   Learn More >
• EARLA metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
• Earnings Per Thousand VisitorsEarnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
• EASAEASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
• ECPCIn Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
• eCPEEffective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
• eCPMeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
• Effective Cost Per EngagementEffective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
• Effective Cost Per ThousandeCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
• Email Bounce RateWhat does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
• Email Service ProviderIn marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
• End of WeekEOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
• Enhanced Cost Per ClickIn Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
• Enhanced Tracking ProtectionThe way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
• EOWEOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
• EPMVEarnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
• ESPIn marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
• Estimated Ad Recall LiftA metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
• ETPThe way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
• European Advertising Standards AllianceEASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >

• f

• FacebookA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook AnalyticsA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook BlueprintA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook Creator StudioA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook Engagement Rate
  A social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook LiveA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• Facebook MessengerA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• FANFacebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
• FAQsFAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
• Fast Moving Consumer GoodsFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
• FBA social networking site, where users can post updates in their timeline which include text,...   Learn More >
• FCWhat is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
• Fear Of Missing OutAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
• Federated Learning of CohortsFLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
• FFFirefox is made by Mozilla and is one of the most popular web browsers.
• FIDFirst Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
• FirefoxFirefox is made by Mozilla and is one of the most popular web browsers.
• First Input DelayFirst Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
• FLoCFLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
• FMCGFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
• Follow FridayAn old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
• FOMOAn acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
• Frequency CapWhat is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
• Frequently Asked QuestionsFAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >

• g

• GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
• GA4Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
• GAMGoogle Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
• GBPThe new name for Google My Business. Google Business Profile is a way of managing how your...   Learn More >
• GDPRGDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
• General Data Protection RegulationGDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
• GifA type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
• GMBGoogle My Business is a business listing directory. Information such as opening times, location,...   Learn More >
• Google Ad ManagerGoogle Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
• Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
• Google Analytics 4Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
• Google Business ProfileThe new name for Google My Business. Google Business Profile is a way of managing how your...   Learn More >
• Google My BusinessGoogle My Business is a business listing directory. Information such as opening times, location,...   Learn More >
• Google Tag ManagerGoogle Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
• Graphic Interchange FormatA type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
• GTMGoogle Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >

• h

• HAROAn acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
• Help A Reporter OutAn acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
• HomepageThe front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
• Homepage TakeoverWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
• HPThe front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
• HPTOWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
• HTMLHTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
• Hyper Text Markup LanguageHTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >

• i

• IABIAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
• Identifier for AdvertisersApple's way of allowing advertisers to transmit data to third parties of users who opt-in.
• IDFAApple's way of allowing advertisers to transmit data to third parties of users who opt-in.
• IEMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
• IGInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
• Insertion OrderAn IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
• InstagramInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
• Instagram LiveInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
• Instagram ReelsInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
• Instagram StoriesInstagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
• Install RateWhat is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
• Internet Advertising BureauIAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
• Internet ExplorerMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
• IOAn IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
• IRWhat is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >

• j

• JavaScriptJavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
• JICWEBSJICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
• Joint Photographic Experts Groupjpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
• jpgjpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
• jsJavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >

• k

• Key Performance IndicatorKPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
• KISSAn acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
• KPIKPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >

• l

• LALOften referred to as LALs,a lookalike audience is a targetable audience that Facebook generates...   Learn More >
• Largest Contentful PaintLargest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
• LCPLargest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
• LeaderboardA leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
• LILinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
• Lifetime ValueLTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
• Lifetime ValueLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
• LinkedInLinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
• Lookalike AudienceOften referred to as LALs,a lookalike audience is a targetable audience that Facebook generates...   Learn More >
• LRECWhat is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
• LSI KeywordsPossibly the most controversial topic in SEO. LSI stands for Latent Semantic Intent keywords,and...   Learn More >
• LTVLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
• LTVLTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
• LTV:CACThe ratio of lifetime value to customer acquisition cost. This is a way of measuring whether the...   Learn More >

• m

• Made for AdvertisingMade for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
• Make GoodA make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
• MAUA metric that social networks use to describe how many people are using their site. The point of...   Learn More >
• MCMMultiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
• Media Efficiency RatioMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
• MERMER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
• MFA SitesMade for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
• MG
  A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
• MicrosoftA technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
• Microsoft EdgeA technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
• Middle of FunnelIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
• Modified TweetA modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
• MoFuIn digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
• MoMMonth-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
• Month To DateAn acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
• Month-on-MonthMonth-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
• Monthly Active UsersA metric that social networks use to describe how many people are using their site. The point of...   Learn More >
• Monthly Recurring RevenueMRR stands for Monthly Recurring Revenue. The predictable amount of revenue a business receives...   Learn More >
• MPUAn MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
• MRRMRR stands for Monthly Recurring Revenue. The predictable amount of revenue a business receives...   Learn More >
• MSA technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
• MTA modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
• MTDAn acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
• Multiple Customer ManagementMultiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
• Multivariant TestingTesting multiple changes at once to work out which combination is better. This can be used in...   Learn More >
• MVTTesting multiple changes at once to work out which combination is better. This can be used in...   Learn More >

• n

• nCPANew Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
• Net Promoter ScoreNet Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
• New Cost Per AcquisitionNew Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
• NFTA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
• NHTWhat is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
• Non-Fungible TokenA unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
• Non-Human TrafficWhat is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
• NPSNet Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >

• o

• Online Publishers AssociationNow known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
• OPANow known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
• Open RateOpen Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
• Operating SystemAn acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
• Opportunity To SeeIt is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
• OSAn acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
• OTSIt is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
• OTTOTT refers to content that is streamed via streaming services.
• Over The TopOTT refers to content that is streamed via streaming services.

• p

• PAA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
• PAAA Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
• Pay Per ClickPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
• PECRAn acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
• People Also AskA Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
• Performance MaxCommonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
• PMAXCommonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
• PNGA png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
• Portable Network GraphicsA png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
• PPCPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
• PRPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
• ProgrammaticA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
• PSAIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
• Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
• Public Service AdIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >

• q

• Q1Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
• Q2Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
• Q3Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
• Q4Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
• QOQQuarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
• QPSQueries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
• QR CodeA QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
• QRGA guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
• QTA quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
• Quality Raters GuideThe Quality Raters Guide is a document that provides guidelines for human evaluators who are...   Learn More >
• Quality Raters GuidelinesA guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
• Quarter 1Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
• Quarter 2Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
• Quarter 3Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
• Quarter 4Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
• Quarter-on-QuarterQuarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
• Queries Per SecondQueries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
• Quick Response CodeA QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
• Quote TweetA quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >

• r

• Real Time BiddingRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
• Real Time Bidding PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
• Response RateWhat is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
• Rest of WorldRoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
• Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
• RetweetRT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
• Revenue Per Thousand What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
• RFPAn acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
• Rich MediaRich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
• RLSAAn acronym standing for Retargeting List for Search Ads. It is a feature in Google Ads to target...   Learn More >
• RMRich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
• RoCRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
• ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
• RoNRoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
• RoSRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
• RoWRoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
• RPM What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
• RRWhat is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
• RTRT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
• RTBRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
• RTB PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
• Run of ChannelRoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
• Run of NetworkRoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
• Run of SiteRoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.

• s

• SaaSA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
• SEASEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
• Search Engine AdvertisingSEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
• Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
• Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
• Search Engine Results PageSERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
• Search Query ReportA report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
• SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
• SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
• SERPSERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
• Server-Side Ad InsertionWhen an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
• Share of VoiceShare of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
• Single Keyword Ad GroupsAKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
• SKAGsAKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
• SMSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
• Small BusinessAKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions...   Learn More >
• SMMSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
• SMOSocial Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
• Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
• Social Media MarketingSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
• Social Media OptimisationSocial Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
• Software as a ServiceA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
• SoLoMoShort for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
• SOVShare of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
• SPSP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
• Sponsored PostSP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
• SQRA report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
• SSAIWhen an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
• SSL CertificateAn SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
• SSPSSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
• Subscription Video On DemandSubscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
• Supply Side PlatformSSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
• SVODSubscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
• SWOTAn acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >

• t

• Tagged Image File FormatA TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
• TCFTransparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
• The Joint Industry Committee for Web StandardsJICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
• TIFFA TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
• Time to InteractiveA measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
• TINAA non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
• TLDTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
• ToFuIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
• Top of FunnelIn digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
• Top-Level DomainTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
• Transparency & Consent Framework.Transparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
• Trigger WarningA “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
• Truth In AdvertisingA non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
• TTIA measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
• TWA “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >

• u

• UGCUGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
• UIUI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
• Uniform Resource LocatorThe web address of a website or webpage. For example, the address of this website is...   Learn More >
• Unique Selling PointAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
• URLThe web address of a website or webpage. For example, the address of this website is...   Learn More >
• User ExperienceUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
• User Generated ContentUGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
• User InterfaceUI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
• USPAn acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
• UXUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >

• v

• Value For MoneyWhat Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
• VASTVAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
• VfMWhat Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
• VIWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
• Video Ad Serving TemplateVAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
• Viewability RateWhat is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
• Viewable ImpressionWhat is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
• VRWhat is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >

• w

• W3CW3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
• Week To DateAn acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
• Week-on-WeekWeek-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
• What You See Is What You GetPronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
• WOMWord Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
• Word Of MouthWord Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
• WordPressWordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
• World Wide WebStands for world wide web in case you were wondering.
• World Wide Web ConsortiumW3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
• WoWWeek-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
• WPWordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
• WTDAn acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
• WWWStands for world wide web in case you were wondering.
• WYSIWYGPronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >

• y

• Year To DateYear To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >
• Year-on-YearYear-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
• YMYLAn acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
• YouTubeYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
• YoYYear-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
• YTYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
• YTDYear To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >

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