Acronym Finder


Do you know your CPM from your CPC? What about from your CPE? What’s the difference between LB and FB?

Find out by using the below feature to search through our Digital Marketing Acronym Finder.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

If you think you already know what you’re talking about why not try our Digital Marketing Acronym Quizzes & Exams? Don’t just talk the talk, walk the walk!

Please note: The below contains acronyms, words with acronyms and synonyms of words with acronyms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • 3

  • An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • 7

  • A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • a

  • An acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • Ads.txt is a file that websites can upload which publicly declares which ad companies are...   Learn More >
  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • An acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • b

  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • What Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Below the Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • c

  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Campaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
  • A national standard in the USA for sending emails, which legislates around SPAM emails and...   Learn More >
  • CAPI is short for Conversion API. It is a cookie-less way to directly send conversion data to...   Learn More >
  • A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • Legislation around email marketing in Canada which requires express permission before emails are...   Learn More >
  • Campaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
  • CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • d

  • DAGMAR stands for "defining advertising goals for measured advertising results". While it was...   Learn More >
  • DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • e

  • A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Last updated February 2023 E-E-A-T stands for Experience, Expertise, Authoritativeness and...   Learn More >
  • Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • f

  • A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • An old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • g

  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Business Profile is a way of managing how your business appears on Google Maps and in the...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • NOTE: Google My Business was renamed Google Business Profile in November 2021. Google My...   Learn More >
  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google Business Profile is a way of managing how your business appears on Google Maps and in the...   Learn More >
  • NOTE: Google My Business was renamed Google Business Profile in November 2021. Google My...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • h

  • An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • i

  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >
  • j

  • JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • k

  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • l

  • Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates...   Learn More >
  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • Originally contributed by Eun Rockwell. Last updated May 2023. LinkedIn is a social network...   Learn More >
  • LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • Originally contributed by Eun Rockwell. Last updated May 2023. LinkedIn is a social network...   Learn More >
  • Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates...   Learn More >
  • What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • LSI stands for Latent Semantic Intent keywords. LSI keywords are possibly the most controversial...   Learn More >
  • LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • The ratio of lifetime value to customer acquisition cost. This is a way of measuring whether the...   Learn More >
  • m

  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • MER stands for Media Efficiency Ratio. MER is a metric that shows you how much you get back...   Learn More >
  • MER stands for Media Efficiency Ratio. MER is a metric that shows you how much you get back...   Learn More >
  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MRR stands for Monthly Recurring Revenue. It is the predictable amount of revenue a business...   Learn More >
  • Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • MRR stands for Monthly Recurring Revenue. It is the predictable amount of revenue a business...   Learn More >
  • A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • n

  • New Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • New Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • o

  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Open Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
  • An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • OTT refers to content that is streamed via streaming services.
  • OTT refers to content that is streamed via streaming services.
  • p

  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Commonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
  • Commonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
  • A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • q

  • Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • The Quality Raters Guide is a document that provides guidelines for human evaluators who are...   Learn More >
  • A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • r

  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • An acronym standing for Retargeting List for Search Ads. It is a feature in Google Ads to target...   Learn More >
  • Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • s

  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • A report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • AKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
  • AKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • AKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • A report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • t

  • A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • Transparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
  • JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Transparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
  • A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • u

  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • v

  • What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • w

  • W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • Stands for world wide web in case you were wondering.
  • W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • Stands for world wide web in case you were wondering.
  • Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • y

  • Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >
  • An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >

 

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