… to The Online Advertising Guide. We’re here to make the moral and mental maze of online advertising a lot simpler for you – and all for free.
All the vital information that beginners in either field need to know to spend/earn money as effectively as possibly is provided, as well as a comprehensive glossary to break through all the jargon that will inevitably be thrown at you.
“But I hate advertising!” we hear you, and almost everyone, cry! Well like it or not online advertising is a vital part of the infrastructure of the internet – it gives the web a way to fund itself, and somewhat levels the playing field for new sites to get going. You may be annoyed at adverts getting in the way of content you want to look at, but without those ads, that content may not exist at all.
Of course, advertising was already part of our lives before the internet, but it used to be that only industry insiders knew the actual ins and outs of how it worked. Whereas once upon a time a company would put a poster up and then watch their tills to see if sales improved (hoping that it was related) nowadays the impact of online advertising can be directly measured.
How and why a sale is made is now a lot easier to understand, specifically by people like us at The Online Advertising Guide, and soon by you too…