The Online Advertising Guide was founded in 2012 by Justin Driskill, a Digital Marketing and Charity Comms professional. Our editor writes the majority of our content and has over a decade of experience at different sized Charities, Publishers, Digital Agencies and Ad Networks. We are also privileged to have contributions coming from a variety of expert sources within the digital marketing and advertising industries.
We’re all about teaching people how to advertise online or make money from advertising online. We explore best practises & step-by-step guides, and provide tools and a jargon-busting glossary to help people out. In fact any link on the desktop version of this site with dotted underline links to the glossary definition of that word.
We also have a blog featuring experts from around the industry, and a handy digital marketing newsletter so you never miss a thing. If Social Media is more your thing, then each week we explore a different digital marketing topic on Twitter, Facebook, and LinkedIn, as well as putting our prettiest things on Pinterest.
We also cover all aspects of digital marketing. And before you ask – yes we know there is a difference between advertising and marketing. The reason we cover digital marketing is that the whole online ecosphere works together. If you want to make more money from ads on your site then you need to know how to grow your site effectively. If you want to run online ads of any stripe, you should know that they work best as a part of a marketing mix.
So we’re here to teach you all about online advertising – which means we also need to show you the basics of digital marketing too.
“The reason I created The Online Advertising Guide is that I have seen from the inside that the online advertising industry is not geared towards helping out small sites. In fact the way things are going, small sites are getting more and more squeezed out which I think is terrible for the internet at large.
For the internet to be the best it can be we all need small sites to be built and to thrive so everything can be pushed forward and new contributors can have a place to practice their skills before they hit the big time. I also personally want the web to continue to be, well, the interesting and bizarre place that it currently is. So I made this site to help Small Businesses, Startups, and SME’s succeed in a difficult and confusing marketplace.”
– Justin Driskill, Editor of the Online Advertising Guide
If you would like to contact us about any information on the site, whether to request more information to be included or to dispute what is already published we’re all ears, so please feel free to contact us here