Buying Ad Space

If you have a product or service you would like to advertise on the internet, it can be very confusing to know where to get started buying ad space online. Of course even once you have started your online marketing, it’s not the easiest thing in the world to work out how well your online ads are performing. This is the knowledge gap The Online Advertising Guide aims to fill – to give you a sense of what to do and not to do when trying to work out how to advertise online.

We’ll also try and help you know how to deal with salespeople who call you to talk you into buying online ads from them, as it can be very difficult to know whether they are offering a good deal. Any company you speak to will want your money, so they will of course tell you that they are giving you the best deal out there, but how do you test them on this?

Moreover, even just understanding the words used in online advertising can be confusing. To tip the scales back in your favour when dealing with ‘experts’, all the advertising terminology we have used throughout our guide is hyperlinked to it’s definition to try and keep things clear for you.

What we have put together here the very basics on what to expect when buying advertising space online. This is intended for small advertisers only – if you have a big budget (at least £2,000 monthly) then it is worth your while to get an advertising agency to do the work for you. Advertising Agencies have the time, experience and negotiating power to take all your advertising challenges away from you, however if you have to do it all yourself, or don’t have a dedicated member of staff for marketing, this guide should help.


Next: What Do I Want From My Ad?