This week’s reads…
This week we’re focusing on CTR (AKA Click-Through Rate). Find out everything you need to know about this vital facet of online advertising.
CTR is possibly the most common and powerful measure of ad performance. Websites and ad campaigns of all different sizes can be compare by using CTR (rather than just clicks).
While it’s important to have a good CTR (as it implies strong user interest), conversions should be focussed on where possible.
What CTR Should I aim for?
CTR is a great measure of how well a campaign is doing, but what CTR should you be aiming for? Find out the benchmarks.
Value for Money Test
Combine CTR and CPC into one magically useful metric: VfM.
Reevaluate your PPC campaigns.
When To Switch From CPC To CPM
Eventually it makes more sense to pay for impressions than clicks.
Find out when to switch from CPC to CPM.
Calculate, speculate & investigate your CTR with our Click-Through Rate calculator.
Compare your performance.
A click isn’t just a click.
Find out all the ways to think about this ubiquitous metric.
Top tips from around the web
Give your AdWords CTR a HUGE boost with sitelink extensions. Read this great guide >
A handy primer on how to cover the basics of boosting your CTR. Learn how to maximise your ad efficiency >
50 strategies for your small business on boosting the CTR of your PPC campaign. Read this GIGANTIC guide >
14 super speedy ways to increase CTR for your PPC ads. Read this guide from Klient Boost >