WC 21st Nov: CTR

This week's read logoThis week’s reads…

This week we’re focusing on CTR (AKA Click-Through Rate). Find out everything you need to know about this vital facet of online advertising.

CTR is an online advertising metric which measures how many clicks an ad receives per ad impression (expressed as a percentage).

CTR is possibly the most common and powerful measure of ad performance. Websites and ad campaigns of all different sizes can be compare by using CTR (rather than just clicks).

While it’s important to have a good CTR (as it implies strong user interest), conversions should be focussed on where possible.

Read the definition >

CTR Definition

What CTR Should I aim for?

CTR is a great measure of how well a campaign is doing, but what CTR should you be aiming for? Find out the benchmarks.

Read the guide >

Value for Money Test

Combine CTR and CPC into one magically useful metric: VfM.

Reevaluate your PPC campaigns.

Read the guide >

CTR Equation (Click-Through Rate)

When To Switch From CPC To CPM

Eventually it makes more sense to pay for impressions than clicks.

Find out when to switch from CPC to CPM.

Read the guide >

CTR Calculator

CTR Calculator IconCalculate, speculate & investigate your CTR with our Click-Through Rate calculator.

Compare your performance. 

Try the calculator >

Click Definition

A click isn’t just a click.

Find out all the ways to think about this ubiquitous metric.

Read the definition >

Top tips from around the web

Click Icon

Give your AdWords CTR a HUGE boost with sitelink extensions. Read this great guide >

A handy primer on how to cover the basics of boosting your CTR. Learn how to maximise your ad efficiency >

50 strategies for your small business on boosting the CTR of your PPC campaign. Read this GIGANTIC guide >

14 super speedy ways to increase CTR for your PPC ads. Read this guide from Klient Boost >


Happy reading.

Subscribe to This Week's Reads

Find out what you need to know each week, straight from your inbox