Glossary: R is for…


Welcome to our glossary of online advertising terms!

Find out more about online advertising terms that start with the letter R.

 


Reach

Reach is a metric (most commonly used in Social Media) referring to the amount of users who saw something, or which an publisher has access to. For example, if a site has a Reach of 86 million users then it would mean that if a message was put on it’s site then 86 million people would likely see it.

 


Real Time

When something occurs in Real Time, that means it is actually occuring at the speed of life, as opposed to after a delay, or in some condensed or contracted period. For example if you are seeing stats in Real Time, then you are watching what occurs as it occurs (whereas stats will mostly be provided at a later date).

 


Real Time Bidding

A system where Publishers put their inventory up for sale, and then advertisers bid on each individual impression as it comes up, by setting their own criteria and budget with the RTB Platform. This process is all automated.

 


Real Time Bidding Platform

A company which uses Real Time Bidding.

 


Recency

Recency is a metric which refers to how long it’s been since a user has done something, and is often expressed as an aggregate of lots of users. For example if the recency of an ad is two days, then that means on average people will have seen the ad two days ago.

 


Remnant Inventory

Remnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.

 


Remnant Network

A type of Ad Network which is used to monetize inventory which remains unsold. These types of network will command the lowest CPMs and are generally just Performance Networks being re-purposed.

 


Reskin

A reskin is a branded image which replaces a websites background, often as part of a Sponsorship or Homepage Takeover. More>

 


Responsive Ad Unit

A Responsive Ad Unit changes size to fit the space it is given. This is especially useful when a website is viewed on a mobile device, as the ad unit will fit any size screen as appropriate.

 


Rest of World

Rest of World (or RoW) in online advertising is short hand for when ads are being geographically targeted, meaning everywhere but the places which are already targeted. For example if a German company had two sets of ads: one for Germany and one for Rest of World, then the Rest of World ads would deliver everywhere outsite of Germany.

 


Retweet

A Retweet on Twitter is when a user reposts something that another user has posted. There are two ways this can happen – either by posting so the retweet appears in their timeline exactly as it was originally posted, or else by copying the text and appending RT and the username of the original tweeter to the beginning of the Tweet.

 


Rev Share

When using an Ad Network, the income from advertising will be split between the Ad Network and the Publisher. The amount either one gets is called the Revenue Share or Rev Share (ie “this Ad Network wants a 60% Revenue Share”).

 


Revenue Share

When using an Ad Network, the income from advertising will be split between the Ad Network and the Publisher. The amount either one gets is called the Revenue Share or Rev Share (ie “this Ad Network wants a 60% Revenue Share”).

 


Rich Media

Rich Media just means ads which are more than just simple images, or animated gifs.

 


Rich Media Vendor

A company which stores ads for advertisers. They host the server from which the ads get sent to the Ad Server.

 


Roadblock Ad

This is where all ads on a page are sold together to one advertiser. The ads must deliver together, however they are not neccesarily on a Sponsorship basis, so don’t have to remain on the page all the time.

 


RoC

RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within a Channel.

 


ROI

ROI stands for return on investment, and is a measurement of how much you gained out of an expenditure, such as advertising.

Learn more >

 


RoN

RoN is short for Run of Network, and means when a set of ads are booked with an Advertising Network, and can run anywhere within that network.

 


RoS

RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.

 


RoW

RoW means Rest of World in online advertising and is short hand for when ads are being geographically targeted, meaning everywhere but the places which are already targeted. For example if a German company had two sets of ads: one for Germany and one for Rest of World, then the Rest of World ads would deliver everywhere outside of Germany.

 


RPM

RPM is Revenue Per Thousand and is the amount of money the publisher gets per thousand of something (either impressions or pages).

 


RTB

A system where Publishers put their inventory up for sale, and then advertisers bid on each individual impression as it comes up, by setting their own criteria and budget with the RTB Platform. This process is all automated.

 


Run of Channel

Run of Channel (or RoC) means when a set of ads are booked to run anywhere within a channel.

 


Run of Network

Run of Network (or RoN) means when a set of ads are booked with an Advertising Network, and can run anywhere within that network.

 


Run of Site

Run of Site (or RoS) means when a set of ads are booked to run anywhere on a site.

 



To keep browsing the Glossary, see our full listing here or skip to the letter you need:

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z