Glossary: K is for…


Welcome to our glossary of online advertising terms!

Find out more about online advertising terms that start with the letter K.

 


K Weight

In online advertising K Weight refers to the size of an ad in KB.

 


Key Point Indicator

Usually refered to as KPI, Key Point Indicator simply means the most important factors in how something is being judged – for an Advertising Campaign it may be the number of clicks, conversions, user interactions or anything which the advertiser is tracking and has set targets for.

 


Keyword

A keyword means something that is entered into a search engine, that can be targeted by SEM platforms such as AdWords. Despite it being singular, a keyword can in fact be several words, as it refers to the search term being targeted.

 


Keyword Targeting

Keyword targeting is the process of targeting ads at keywords using an SEM platform. For example if you have a car website you may target the keyword “Audi A6” and then your ads will target search results for “Audi A6”. SEM platforms have different rules, but there are generally modifiers you can apply to your keyword targting so that you could enter just “Audi” for example and still get people who search “Audi A6” or even “Owdi” (depending on the setup of the network).

 


KPI

KPI stands for Key Point Indicator and simply means the most important factors in how something is being judged – for an Advertising Campaign it may be the number of clicks, conversions, user interactions or anything which the advertiser is tracking and has set targets for.

 



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