Welcome to our glossary of online advertising terms!
Find out more about online advertising terms that start with the letter J.
A type of image file. JPEG stands for Joint Photographic Experts Group.
A jump page is a Microsite that opens after clicking on an ad. It is essentially a pop-up ad which is in the form of a fully formed webpage which has been designed for that purpose only. They often are used to act as a bridge from the website you were on to the advertisers website, and as such will often contain content which links the two.
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