Welcome to our glossary of online advertising terms!
Find out more about online advertising terms that start with the letter H.
A hashtag is this symbol #. It is used on Social Media to categorize posts, so that other users can search a topic easily (for example a picture of a kitten might be followed by #kitten, which a user could click on to find more kitten related content).
As this is a user generated system of categorisation it has, of course, gone awry and is also used for non-categorisation reasons to punctuate a post. This is sometimes, but not always, for comedy reasons (for example a post critical of the government may end in #GuvSucks or a post about an easy day at work may have #IWorkHardForTheMoney).
A hidden iframe is an iframe which is made invisible to users by being made incredibly small, or having invisible text. Although they can be used for legitimate reasons, they are mostly used for viruses and fraud (eg loading a webpage in an invisible iframe will increase the impressions of that page, even though no-one actually saw it).
The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
A Homepage Takeover is a type of Sponsorship of a site in which the Homepage is filled by ads from one company for a specified time frame. This will usually include all ad units on a page as well as a reskin and will be usually sold on a CPD basis. Abbreviated to HPTO.
A House Ad is an ad which advertises the products or services of a site on that site. They are generally used as default ads.
HP is an abbreviation for Homepage, and means the main page of a site.
HPTO is an abbreviation for Homepage Takeover and is a type of Sponsorship of a site in which the Homepage is filled by ads from one company for a specified time frame. This will usually include all ad units on a page as well as a reskin and will be usually sold on a CPD basis.
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