Unique User


A person using a computer. Different to a User in that the term “Unique Users” only includes each person once regardless of how many times they logged on. The term User on the other hand can include the same person many times (once each time they log on). Ad Agencies only really care about Unique Users, as opposed to Users.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

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