Share of Voice [SOV]

Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a particular topic or channel are coming from one advertiser. For example if an advertiser booked a homepage takeover on a site, then they could be said to have a 100% Share of Voice on the homepage of that site.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

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