Daisy-Chaining


Daisy-Chaining in online advertising is the process of passing ad calls from one Ad Network to another via the use of defaults. The order in which the Ad Networks are used is often referred to as “The Waterfall” as in “that network is doing well, so we should move them up in the waterfall”.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

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