Cost Per Land


Cost Per Land is a type of advertising rate. It is basically the same as Cost Per Click – it just means that publishers only get paid when a user fully loads up the landing page after clicking on an ad, as opposed to just having to click on it (there can be some discrepancy between these two figures due to loading times).

Note: CPL usually stands for Cost Per Lead.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

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