AdChoices


AdChoices is an advertising industry initiative to ensure that behavioural advertising isn’t rejected by the general public by staying within the law. Ads which are working on a behavioural targeting basis should always have an Ad Choice logo on them, which allows a user to opt-out of the targeting when clicked on.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

Back: Glossary Index