This Week’s Reads

This week's read logo

Each week we take you through an important facet of online advertising. Find out what you need to know with this week’s reads. Follow us on Twitter for more >



Ad Server
This week’s reads… This week we’re focusing on ad servers. Find out everything you need to know below about this vital facet of online advertising’s infrastructure. The term ad server refers to computers which are used to distribute ads around the net. In most cases, both the advertiser and publisher will […]

WC 6th March: Ad Server



120x600 Definition
This week’s reads… This week we’re focusing on the 120×600 ad unit. Find out everything you need to know about this historically popular ad unit. The Internet Advertising Bureau retired this ad years ago, yet it still appears all over the internet. As one of the earliest ad units, it […]

WC 27th Feb: 120×600





CPM Definition (Cost Per Thousand Impression Definition)
This week’s reads… This week we’re focusing on the ad pricing model CPM. Find out everything you need to know about this lucrative type of online advertising. CPM is one of the three most common ways to buy and sell advertising (along with CPC and CPA pricing models). The purpose of […]

WC 6th Feb: CPM




Click definition
This week’s reads… This week we’re focusing on the term Click. Find out everything you need to know about this ubiquitous facet of online advertising. Click is a term likely used by everyone with a computer every single day. In online advertising, clicks are the most common currency traded. Advertisers want […]

WC 23rd Jan: Click