This Week’s Reads

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Each week we take you through an important facet of online advertising. Find out what you need to know with this week’s reads. Follow us on Twitter for more >





CPM Definition (Cost Per Thousand Impression Definition)
This week’s reads… This week we’re focusing on the ad pricing model CPM. Find out everything you need to know about this lucrative type of online advertising. CPM is one of the three most common ways to buy and sell advertising (along with CPC and CPA pricing models). The purpose of […]

WC 6th Feb: CPM   Recently updated


Engagement definition
This week’s reads… This week we’re focusing on the term Engagement. Find out everything you need to know about this informative facet of online advertising. Engagement seems like a new term in digital marketing, as it is used extensively in social networking. However it first came into use in marketing around […]

WC 30th Jan: Engagement   Recently updated



Click definition
This week’s reads… This week we’re focusing on the term Click. Find out everything you need to know about this ubiquitous facet of online advertising. Click is a term likely used by everyone with a computer every single day. In online advertising, clicks are the most common currency traded. Advertisers want […]

WC 23rd Jan: Click   Recently updated


Ad Network definition
This week’s reads… This week we’re focusing on the term Ad Network. Find out everything you need to know below about this convenient type of company. An Ad Network is a company focused on selling ads for other companies. There are many types of ad network, but this is the main […]

WC 16th Jan: Ad Network   Recently updated



Cost Per Day Definition (or CPD Definition)
This week’s reads… This week we’re focusing on CPD. Find out everything you need to know below about this convenient form of ad rate. CPD stands for Cost Per Day, and simply means paying for ads based on the number of full days they are shown, as opposed to the number […]

WC 9th Jan: CPD   Recently updated


Analytics Definition
This week’s reads… This week we’re focusing on analytics. Find out everything you need to know below about this vital facet of online advertising. The term analytics generally describes measurable data about a website or ad campaign which has been analysed. Analytics also informally refers to programs such as Google Analytics, […]

WC 5th Dec: Analytics   Recently updated



Frequency definition
This week’s reads… This week we’re focusing on frequency. Find out everything you need to know about this vital facet of online advertising. Frequency is an online advertising metric which measures how many ad impressions each user of an ad or campaign sees. It is generally expressed as per time period as in 1/24 (meaning one […]

WC 28th Nov: Frequency   Recently updated


CTR Definition
This week’s reads… This week we’re focusing on CTR (AKA Click-Through Rate). Find out everything you need to know about this vital facet of online advertising. CTR is an online advertising metric which measures how many clicks an ad receives per ad impression (expressed as a percentage). CTR is possibly the most common and […]

WC 21st Nov: CTR   Recently updated