Ad Size Guide


Welcome to our Ad Size Guide, where we explain everything you need to know about the most prevalent ad sizes available within the world of online advertising. The IAB keeps a list of ad sizes here which it recommends to people, however as we at The Online Advertising Guide have a slightly different take to them, we thought it would be helpful to give our advice too.

In our Ad Size Guide we cover cover each ad size from the point of view of both people looking to sell advertising space on their site, and people thinking about buying online advertising and looking for advice. Every ad size contains both descriptions so that you can not only see what issues you have to consider and overcome from your point of view, but also what the person at the other end of the phone (or email) is thinking about too.

To start with we have a little bespoke overall advice for each group, so are you looking to sell ad space, or use online ads for marketing?

Ad Sizes for Ad Buyers

Ad Sizes for Website Owners

Common Display Ad Sizes

120x600 160x600 300x250
468x60 728x90

Less Common Display Ad Sizes

120x60 125x125 300x600
336x280 Large Rectangle

Other Types of Ad

In-Text or InLine Advertising Mobile Advertising Overlay or Floater
Pop-Up and Pop Under Video Advertising Reskin

Next: Ad Sizes for Ad Buyers