Ad Pricing Guide

Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. We at The Online Advertising Guide are afraid to say that it is much more complicated that.

And intentionally so, as whether you are buying or selling ads, attempting to confuse you with jargon is one of the hallmarks of the advertising industry! Worry not, as we’re here to make it simple again by explaining the pro’s and cons of each way you can pay for your advertising.

To start with we have a little bespoke overall advice for each group, so are you looking to sell ad space, or use online ads for marketing?

Ad Pricing for Ad Buyers

Ad Pricing for Website Owners

Common Ad Pricing Models

CPM means Cost per Thousand CPC stands for Cost per Click CPA stands for Cost per Acquisition

Less Common Ad Pricing Models

CPD stands for Cost per Day CPL stands for Cost per Lead CPE stands for Cost per Engagement

Other Ad Pricing Models

CPV stand for Cost per View CPI stands for Cost per Install CPvM stands for Cost Per Viewed Thousand


Find out more



Ad Calculators


Next: Ad Pricing for Ad Buyers