ROI Calculator (Return On Investment)

We have provided a useful ROI Calculator below to work out your ROI. Feel free to experiment with different scenarios in order to help you better understand this metric.

ROI stands for Return on Investment and means the amount of money you get back from the amount of money you put into something.

It is a useful measure in online advertising to see whether an advertising activity is actually profitable.


ROI Formula

The ROI equation is:

ROI Formula

ROI = (Amount Gained – Amount Spent) x 100 / Amount Spent

ROI is expressed as a percentage, so for easy of use x100 is added to the above equation.


Our ROI Calculator

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ROI Definition


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