Install Rate Calculator

The Install Rate of an ad campaign is how many clicks on an ad lead to an installation of an app. It is mainly used to optimise CPI (Cost Per Install) campaigns on smart phones.

We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.

Install Rate Formula

The Install Rate equation is:

Install Rate formula

Install Rate = Installs x 100 / Clicks

Install rate is expressed as a percentage, so for easy of use x100 is added to the above equation.


Our Install Rate Calculator:


Find out more

Install Rate Definition

CPI Definition

CPI Calculator

Mobile Advertising


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