We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.
Install Rate Formula
The Install Rate equation is:
Install Rate = Installs x 100 / Clicks
Install rate is expressed as a percentage, so for easy of use x100 is added to the above equation.
Our Install Rate Calculator:
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