CTR Calculator

CTR stands for Click-Through Rate, and is the simplest way to compare the performance on a basic level of different ad campaigns.

A click-through is simply when a user clicks on an ad.

We have provided a useful CTR Calculator below to work out your CTR as well as derive the number of impressions and clicks you would need to get a specific Click-Through Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.


CTR Formula

The CTR equation is:

CTR Equation (Click-Through Rate)

CTR = (Clicks x 100) / Ad impressions

CTR is expressed as a percentage, so for easy of use x100 is added to the above equation.


Our CTR Calculator:


Find out more

CTR Definition

What CTR Should I aim for?


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