CPV stands for Cost Per View and means that a payout is triggered every time an ad is viewed. It is mostly used for video advertising these days, on video platforms such as YouTube. On skippable video ads, the payment us usually not triggered unless the video is not skipped for a minimum period (ie at least 30 seconds have to be seen by a user to count as a view).
We have provided a useful CPV Calculator below to work out your CPV as well as derive the number of views and cost you would need to get a specific CPV. Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The equation to work out cost per view couldn’t be simpler:
Our CPV Calculator:
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