CPM Calculator

CPM stands for Cost Per Thousand Impressions (with M being the roman numeral for 1,000). It is one of the most common ad pricing models.

We have provided a useful CPM Calculator below to work out your CPM as well as derive the number of ad impressions and cost you would need to get a specific CPM. Feel free to experiment with different scenarios in order to help you understand this pricing model better.


CPM Formula

The equation for CPM is:

CPM Equation (Cost Per Thousand)


Our CPM Calculator:


Find out more

CPM Definition

CPM Advice for Website Owners

CPM Advice for Ad Buyers

eCPM Definition


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