CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.
We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL. Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The CPL equation is:
Our CPL Calculator:
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