CPI stands for Cost Per Install and means that a payout is triggered every time an ad causes an installation. It generally refers to mobile ads, where the thing being installed is an app. It is essentially a variation of the CPA ad pricing model.
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The equation to work out cost per install couldn’t be simpler:
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CPI = Ad Spend / Installs
Our CPI Calculator:
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