CPE stands for Cost Per Engagement and means that a payout is triggered every time a user engages with an ad. An engagement can be anything from pausing or muting a video to submitting contact details.
We have provided a useful CPE Calculator below to work out your CPE as well as derive the number of engagements and cost you would need to get a specific CPE. Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The equation for CPE is:
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Cost Per Engagement = Amount Spent / Engagements
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