CPE Calculator (Cost Per Engagement)

CPE stands for Cost Per Engagement and means that a payout is triggered every time a user engages with an ad. An engagement can be anything from pausing or muting a video to submitting contact details.

We have provided a useful CPE Calculator below to work out your CPE as well as derive the number of engagements and cost you would need to get a specific CPE. Feel free to experiment with different scenarios in order to help you understand this pricing model better.


CPE Formula

The equation for CPE is:

CPE Formula (Cost per engagement)


CPE Calculator


Find out more

CPE Definition

CPE Advice for Website Owners

CPE Advice for Ad Buyers

Engagement Definition

Engagement Rate Definition

Engagement Rate Calculator


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