CPA Calculator


CPA stands for Cost Per Acquisition (or Cost Per Action) and means that a payout is triggered every time an ad causes a sale. Acquisitions or Actions are also commonly referred to as conversions (as in “my campaign got 20 conversions”)

We have provided a useful CPA Calculator below to work out your CPA as well as derive the number of acquisitions and cost you would need to get a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better.

 

CPA Formula

The CPA equation is:

CPA Formula (Cost Per Acquisition)

 

Our CPA Calculator:

 

Find out more

CPA Definition

CPA Advice for Website Owners

CPA Advice for Ad Buyers

Conversion Rate

 

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