CPA stands for Cost Per Acquisition (or Cost Per Action) and means that a payout is triggered every time an ad causes a sale. Acquisitions or Actions are also commonly referred to as conversions (as in “my campaign got 20 conversions”)
We have provided a useful CPA Calculator below to work out your CPA as well as derive the number of acquisitions and cost you would need to get a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The CPA equation is:
Our CPA Calculator:
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