The Conversion Rate of a campaign is the percentage of people who clicked on an ad and then completed an action/purchase/conversion.

We have provided a useful Conversion Rate Calculator below to work out your Conversion Rate as well as derive the number of clicks and conversions you would need to get a specific Conversion Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.

## Conversion Rate Formula

The Conversion Rate equation is:

**Conversion Rate = Conversions x 100 / Clicks**

*Conversion rate is expressed as a percentage, so for easy of use x100 is added to the above equation.*

## Our Conversion Rate Calculator:

*Find out more*

### ★ Conversion Rate Definition

### ★ Conversion Tracking

### ★ CPA Definition

### ★ CPA Calculator

### ★ Buying Ads on a CPA Basis

### ★ Selling Ads on a CPA Basis