Conversion Rate Calculator

The Conversion Rate of a campaign is the percentage of people who clicked on an ad and then completed an action/purchase/conversion.

We have provided a useful Conversion Rate Calculator below to work out your Conversion Rate as well as derive the number of clicks and conversions you would need to get a specific Conversion Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.


Conversion Rate Formula

The Conversion Rate equation is:

CR Formula (Conversion Rate)

Conversion Rate = Conversions x 100 / Clicks

Conversion rate is expressed as a percentage, so for easy of use x100 is added to the above equation.


Our Conversion Rate Calculator:


Find out more

Conversion Rate Definition

Conversion Tracking

CPA Definition

CPA Calculator

Buying Ads on a CPA Basis

Selling Ads on a CPA Basis


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