Advanced Optimising


If you want to take a more advanced view of optimising your ad campaign, there are a couple of metrics which don’t actually appear anywhere, but have to be derived from the information you are given. These are especially useful if you are unable to track conversions for whatever reason, but still want to give your ads the best chance possible.

 

Find out more:

★ Value for Money Test

★ When to Switch From CPC to CPM

 

Next: Making the Most Out of My Ads